Trademark
Trademarks are essential assets for any business seeking to build and protect its brand identity. They can cover everything from product names and logos to slogans, packaging, and even distinctive sounds or colors.
While a trademark does not prevent others from offering the same goods or services, it does prevent them from doing so under a confusingly similar name or branding. A well-managed trademark portfolio can enhance the value of your business, support licensing and expansion efforts, and serve as a critical part of your overall intellectual property strategy.
Services
Trademark Searches
Starting with a trademark search to determine registrability is critical to assessing risk while the trademark application is pending.
Opposition Proceedings
Trademark opposition and cancellation proceedings require precise strategies to ensure your trademark application is successful or your registration maintained.
Infringement Actions
Whether someone is infringing your intellectual property or another party claims you are infringing, prompt attention and precise enforcement strategies are paramount.
Trademark Applications
Filing a U.S. trademark application is the strongest way to protect your brand by ensuring that you lock in your filing date.
License Agreements
Trademark use is governed by license agreements which specify the rights and duties of the parties and the royalties trademark owners receive.
Hands-On Approach
The hands-on approach of Blue Guide Law includes conducting thorough trademark clearance searches, prosecuting federal trademark applications, representing clients before the U.S. Patent and Trademark Office, handling opposition and cancellation proceedings, drafting licensing agreements, and implementing enforcement and defense actions.
